What do you do when you find yourself leaving the same long (very long) comment over and over again about the same subject on Facebook? Write a blog post, of course. Duh!
I know that many business owners are frustrated with the decline of their organic reach on Facebook, but if you look at Facebook from the User’s perspective, you’ll understand why Facebook’s changing algorithm is a very necessary engine in they way it all works. I’ve read some great articles with excellent tips on increasing your organic reach, but also too many articles out there about how Facebook does not work and that you’ve got to “pay to play”. It’s true that paying for Facebook ads (make sure they are highly targeted) will boost your exposure in the newsfeeds of users, but what about someone who isn’t ready to spend money on ads? Should they throw in the towel? Absolutely Not! If your business is not on Facebook, you are missing out on a plethora of potential business! If you are just starting out, or your ads budget is very tight or non-existent at the moment, you CAN improve your page’s organic posts. You just have to stop thinking like a marketer, and start thinking like a user.
One of the biggest challenges many business owners struggle with is overlooking the fact that Facebook is designed with the USER in mind, not the marketers. What they/you see in your newsfeed is based on your behavior and your settings, that’s all. You’ll never see everything from everyone in your newsfeed. It would be scrolling so fast you could never read it anyway.
